Research
Before applying for a job it is important to find out more about a company. By building up your knowledge it will help you to tailor your covering letter and show your passion for the job and the sector. You do not have to spend lots of time researching, and you can easily check out their website, Facebook page and online newspaper articles to find out the following:
- Mission Statement
- The company and its culture
- Recent campaigns
- The sector and any recent news
- Skills and experience required
- Areas in which they work
By doing this you can see if their values match your own and, most importantly, if you would like to work for them?
Tailor to the organisation
Each covering letter should be specifically tailored to the company and job that you are applying for. Read the job description and pick out which of your skills or experiences to highlight. You can mirror some of the phrases used in the job advert. Use examples to show why you are their ideal candidate.
Proof read
Never rely on spellcheck to pick up mistakes. It is easier to spot mistakes if you print out your covering letter and check it for spelling and grammar errors, or ask a friend to proof read it for you. Make sure your contact details and their company details are correct. You can also check it using Grammarly.
Format
Presentation is important, so make sure you have formatted your letter properly. Use the same font and print size that you used for your CV. Save your letter in a .pdf file extension so that the file is locked and it is easy for an employer to open and read.
Highlight your USPs
USPs are your ‘unique selling points’. Be positive about your skills and experiences and clearly outline how they meet those requested in the job advert. This will demonstrate why you are the ideal candidate.
Keep it short
Your covering letter should fit onto a single A4 page. Remember that employers do not have the time to read a 3,000 word letter, so keep it simple and concise.